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Saturday, August 8, 2009
ONLINE ADVERTISING
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How do I start?
The first step is to create a website or a blog which accepts links from third parties. Daunting as it may seem it is not very difficult if you find the right host. To get started decide on a name for your website. Then find a registering agent who will provide a search facility for you to find out if your preferred choice of domain name is available. Once you find a name that is available, register it in simple guided steps.
Your second step is to find an agent who will host your site. This agent is most likely to be the company you have used to register your domain name. In fact it is a good idea to first select the company that you want to use for hosting your site and then register your domain name using the same company.
The next step is to source articles for your web site. You can either write the articles yourself, get them written by a ghost writer or source all the material from thousands of free resources on the internet (don't forget to give credit, though).
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How can I choose the right agent for myself?
Some factor that need to be taken into consideration while choosing a registering and hosting agent are, after sales support (extremely important if you are a novice), web space available, bandwidth available (speed of file transfer), email accounts, cost of wizards used for building the website or of using MS Front Page extensions if you plan to use Microsoft Front Page site builder, availability of web site building tools suitable to your requirement (e.g. If you want to open an online store the site builder should offer e-commerce tool), cost of hosting package, cost of domain name etc. Some companies have special offers like free Google Adwords voucher, free domain name with web hosting, free site building tools etc. When taken into consideration these factors can knock off substantial amounts from your cost. So it is best to consider the total cost per annum before deciding which package will offer the best value for your money.
We love these colourful banners because they offer great value for money. Now it is for you to work out which one has the best package for your requirements.
Alternatively if you wish to set up a website for free, select a free hosting space provider, like blog spot or blogger. Remember, when you go for a free hosting package you will get a subdomain like www.example.blogspot.com and not www.example.com .
How will I earn revenue by placing the ads on my website?
Some online advertising programmes like Google AdSense pay you per click i.e. every time an ad placed on your site receives a click you will earn a little. (Well, now you know how we manage to keep our website running). This programme is available through the link given below and is definitely worth a look because it is one of those rare online advertising programmes, that pays per click whether the click converts into a sale or not.
You can also earn by getting people to sign up for the Google adsense programme. For example if you use the link above to sign up for Google ads, Google will pay me when your earnings reach $100.
Most other companies like Amazon.com, pay when link followed through your site converts into a sale. Each merchant has its own rate at which it remunerates.
The best way of getting online advertisements from very reputable and trusted merchants, which are most likely to convert into sales, is to join an associate network. These network companies place links from their clients on your website, allowing you to earn commission. You have the right to choose the merchants from the companies' list of clients. You can select those who, you think, are most suited to the context of your site and whose ads according to you, are most likely to convert into sales.
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